Wednesday, 17 November 2010


It seems Carnaby Street is the place middle-aged rock'n'roll stars go to reinvent themselves, specifically Liam Gallagher in the form of post-Oasis men's clothing venture 'Pretty Green'. The Old Burnage Bully is tastefully spreadeagled over his new shop window, manfully draped in a vintage union flag that puts Morrissey's notorious 1992 Finsbury Park performance to shame (below). That trademark intimidating scowl burns holes into the skulls of innocent Japanese tourists, Gallagher's pretty vacant looks and celebrity bankability making a potent combination. Kerching!

Apparently 'founded and designed' by Gallagher himself, (difficult to imagine the moody so-and-so fingering fabric swatches and frantically sketching all night on a massive, Lagerfeld-style creative bender), the store capitalises on both Oasis' characteristically British brand of football casual/mod fusion style and the rich cultural, music and fashion legacy of London's famous Carnaby Street. With a logo ripped straight off the Beatles' distinctive 1965 Rubber Soul album cover, its interesting to ponder if the store's name is a sly nod not only to Weller but also towards all those pretty green dollar bills hes going to rake in with this new incarnation...

Pretty Green's wares incorporate swinging '60s and mod-influenced 'Black Label' tailored designs, including a range of parkas priced from £420 to £555. The more casual 'Green Label' diffusion line features less expensive pieces in rich burgundy, blue, purple and green hues. The reasonably priced desert boot at £95 in distinctive champagne and green is pretty cool, along with the brilliant black suede Lennon hat artfully modelled by the man himself. La Gallagher's regular pounding of Hamsptead Heath's paths (keeping an eagle eye out for Georgie Michael!) in early morning mists have paid off, his youthfully buff form showcased in all its frowny glory on the store's website.

Brother Paul Gallagher, Ocean Colour Scene's Steve Craddock and ex Ride shoegazer/Oasis band mate Andy Bell have all made in-store DJ appearances (presumably Noel's invite got lost in the post). The shop also functions as a venue showcasing exclusive new material and events for Liam's post-Oasis musical outfit Beady Eye. Could it be Liam's been reading the Katie Price guide to branding and business diversification? Definitely maybe.

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