Today sees the onslaught of another insane frenzy of consumerist credit card abuse with hoards of feverish ladies descending on H&M stores to purchase pieces from Lanvin's new diffusion range.
The Swedish fashion retailer has become renowned for collaborations with both high-end designers and celebrities, starting with Chanel's funny little designer dandy Karl Lagerfeld in 2004. Partnerships with labels such as Viktor & Rolf and Stella McCartney as well as celebrands like Madonna and Kylie Minogue followed, affording the aspirational high street girl access to the illusion of an unattainable designer lifestyle marketed towards her ad nauseum. Feeling insecure yet girls?
The collection incorporates some trademark Lanvin staple looks such as the flirty, frilled dresses in bold block colours (above) displaying a nostalgic nod to the 80s, while not straying too far from the traditional high-end Lanvin brand image (above top). Some menswear pieces are included in the range as well, but like...who cares?
Another way for mere mortals to live the Lanvin dream is via this sumptuous coffee table hard-back extravagaza (below). The book details the history of Jeanne Lanvin's brand from its 1909 couture beginnings through the development of the Lanvin design house encompassing home decor, menswear, lingerie, furs and even its own dye factory. The imagery is lavish and vintage, the text covering the full Lanvin history right up until the current reign under Morroccan-born artistic director Alber Elbaz.
Lanvin are perhaps best known however, for their 1927 signature scent Arpege (below). This beautiful fragrance - still available today - was allegedly created by Jeanne Lanvin for her daughter's 13th birthday (how chic), the name referencing the term 'arpeggio' and inspired by her love of music. The classic noir bottle features a modernist design, symbolic of a mother and daughter's preparation before a grand ball. If Austerity Britain means you can't stretch to a piece of H&M's Lanvin range, the least you can do is shoplift, I mean, go crazy with the Arpege tester next time you're in Boots. You're worth it (especially if L'Oreal tell you so).
All images courtesy of Google
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